maxpotenti Blog

Why does your marketing NOT include an Irresistible Offer? I apologise if that offends you, but the problem is that I see them so rarely,...

A headline should be at the forefront of your thought process when you implement your marketing piece, whatever the medium. So why is...

Why am I writing about something as obvious and well-known as the Target Market? I suppose, it’s like “common-sense”, not very common,...

Do your customers know what makes you different from all of your competitors? Do you know what it is? In my experience with different...

Business development is a huge topic, ranging from the needs of a start–up to those of a mature business looking to identify new business...